Strategic Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Strategic Management - Essay Example Along with this general, industry and competitor’s environment of Cochlear Ltd will be analysed for the success and growth of the company. Opportunities There is great opportunity for Cochlear Ltd as it operates in the health care sector. The company has been able to increase its revenue due to increasing demand of their products. In developed economy there has been increase of implant surgery of 25% and in the emerging economy it has been approximately 20%. There are great opportunities as there has been increasing demand for implants of Cochlear in emerging economies. The increasing trend is shown graphically in figure 1 below. Figure 1: Increasing trend (Cochlear Ltd 2011). By analysing the stock market of Cochlear Ltd, positive trends have been observed. This represents the performance of the company and the interest of investors in investing in the company. This offers the company an opportunity to raise funds and invest in new technology or innovation in order to expand their market and develop new products. The positive trend is represented graphically in figure 2 below. Figure 2: Positive Trend (ASX Limited 2011). Growth and Innovation The company invests in research that provides opportunity to develop innovative products. This is the key strategy that has led the company to a remarkable growth and innovation in the global market (Cochlear Ltd 2011). International Expansion With the increasing sale and growth the company has been able to enter in Eastern Europe, China and Southern American market. The increasing demand and revenues have helped Cochlear Ltd to achieve its international expansion (Herald and Weekly Times 2011) Strategic Alliance Role Cochlear Ltd has been able to integrate the goals of customers’ lifetime value to dynamic and performance-focused organisation that are poised to achieve its full potential and develop shareholder’s value and meet stakeholder’s expectations, which have strategically enhanced the p erformance of the company. Threats The threat is from technical advancement. There are innovative technical devices for impartial deafness. There are developments of new processors in portable size with greater efficiency that challenges the company as well as industry competition (McDermott & et al 2011). The implantation of these devices has shown discrimination in the result of performance. They do not show similar pattern of outcome (Busby & et al 2000) This problem of performance is threat to the company’s position in regards to the electrode bands of a cochlear implant array which had not been able to deliver greater results. There were lot of variations and the results are still not determined about the consequences. The problem is a threat for the company to grow in different economies (The American Journal of Otology 2011). General Analysis In the children category, there is greater opportunity for Cochlear Ltd as there are opportunities in the implantation of childr en. It is the best market for such opportunity to be tapped is the UK and the US market (Waltzman & Roland 2006). The implantation of cochlear is popular since people prefer these devices for themselves and also for their children. The scope is huge as there are supports for the