Coca-Cola Essay Example for Free

Coca-Cola Essay Coke has been the leader in the soft drink industry for decades. Coke has a strong customer loyalty base, while appealing to new customers through effective marketing. In recent years, the soft drink industry has changed with consumers becoming more health conscious. With the consumer market changing, soft drink sales have dropped and the demand for healthy drinks are in demand. To be able to make up the difference of the drop in sales, Coca-Cola needed to come up with some innovative new products and marketing strategies that would appeal to a new market of the beverage industry. In the last decade, PepsiCo. has gained leverage on Coca-Cola, because Pepsi made beverages that appealed to the changing consumer market. In two thousand-four, Pepsi owned fifty-two point three percent of the market in China after Coke produced a plant there (SinoCast, 2004). Coca-Cola has faced struggles in the past decade due to the lack of effective marketing and new product development. The individuals that were making the decisions for Coca-Cola were focusing on their best seller Coke and Diet Coke, and discovered that two products were not enough to keep the corporation running. When using the PESTEL analysis, the first key component is to do an environmental scan (Finch, 2012). PESTEL is an acronym known as the six environmental factors which are the framework (Finch, 2012). The six environmental factors are political, economic, social, technological, environmental, and legal (Finch, 2012). The PESTEL analysis is based upon understanding forces and trends and can pertain to any given industry (Finch, 2012). Coca-Cola did not do any environmental scan, and solely relied upon the traditional beverages and marketing that Coca-Cola had always used. oke 2. PepsiCo not only began to distribute health conscious beverages, such as juices, teas, coffees, and water they also began distributing snack foods. PepsiCo has even implemented a relationship with schools which incorporates responsible advertising practices, like offering healthy foods and beverages. PepsiCo also became a member of the International Food Beverage Alliance, which has to be met by certain stand ards in food and beverage distribution. The proper execution of the PESTEL analysis is a tool that would give PepsiCo an advantage as it delves in market penetration, market development, and product development. The PESTEL analysis would confirm market trends, and internal and external factors, which would allow the organization to do more specific research and create the ability to make adjustments in order to reflect a gain in the industry. The PESTEL analysis is the answer as to how PepsiCo had the ability to act on a changing market and fully benefit from the changing market. A decade ago Coca-Cola began its struggle in the beverage industry, when reality hit Coca-Cola made adjustments, offered new products and adapted to the market. Five years from now, Coca-Cola has to remain competitive by changing with the market, and producing products that appeal to the current consumer interest. Not only will Coca-Cola have to be creative with products, marketing is also another challenge. Marketing has changed with technological advances, today marketing is more than a television commercial, or a billboard there are now various channels and strategies in hich to reach and appeal to consumers. Coca-Cola is known for sticking to traditional marketing and product, which has eventually put them behind their competitor. Technology is utilized in many different forms and will continue to increase as technology is an ever changing industry. Technology is a tool that should be utilized it can be cost effective and reach a new market segment. The weakness of the beverage industry is that consumers continue to become more health conscious, even down to the ingredients that make the food or beverage they are consuming. There have been studies done that lead researchers to believe that aspartame causes cancer. There are studies that lead researchers to believe that Splenda in large and prolonged quantities can also lead to cancer. These ingredients are commonly used in different types of beverages that are distributed by various companies. With the recent studies of various ingredients, the government controls food and beverage production which also means that everything has to be made public knowledge (on a label). The strengths are that of which Coca-Cola has the ability to produce beverages that appeal to the health conscious consumer. The investment into new products will allow Coca-Cola to remain competitive and appeal to new consumers as well. Along with new beverages, Coca-Cola should also explore new avenues in to growing markets and invest in them. With the financial power that Coca-Cola the investment to tap into new frontiers. There are many opportunities for growth given that marketing and product development are the focus of the future of the company. oke 4. The future of Coca-Cola relies upon the decision to continually evaluate the six major factors into success and future success of any business. Frequent environmental scanning is necessary to execute the analysis of how and what changes need to be made. With the constant adjustments to product development and marketing strategies in place to accompany the changing times, it enables the best utilizations of products and marketing.

My Philosophy of Education Essay -- Teachers Teaching School Essays

My Philosophy of Education Do you know your ABC’s, 123's, or how to read? If so, give thanks to the teachers you have had and Horace Mann for establishing what we now know as elementary schools, where the preceding is learned. Without my teachers, this paper would not be possible and it is a known fact that good teachers are few and far between. I hope to be an exceptional teacher that will not only influence the lives of my students but also be one that is willing to learn from my students. Times have changed and so has education. Some teachers just do the requirements set forth to them half-heartedly now and only teach because they have to pay their bills, perhaps they do not want to go back to school to learn a new trade. I, on the other hand, cannot wait to have my own classroom and be in charge of cultivating their young minds because teaching can be one of the most rewarding careers that one can choose. My goal is to not only know the subject area I will be teaching but also have a firm gra sp on pedagogy to the utmost. It is mind boggling to know that I will be doing the same thing Plato, Socrates, and Aristotle once done, teach others. In order to educate my students, they must first know that I respect and care for them and will do anything in my power to help them achieve. This is the career that I am choosing and I am determined to do my very best. Children these days need positive role models and someone that cares for them because school may be the only place they receive either. If they know that I am willing to help them and that I love them as people as well as my students, then they are probably going to be more apt to learn. Managing their behavior with an assertive discipline will be my objec... ... it will not hold back the way I plan to teach the necessary requirements. Getting assignments done quickly and moving on is not the most important thing; getting them done while having fun and fully understanding the material, is. Also, I know that money is not the most important thing in life. Teachers I know, for the most part, live a good life. My family thought I should go into the medical field because â€Å"that’s where the money is† they would tell me. I would reply, â€Å"Yes, money is there, but my heart is not, it is in teaching.† I believe Theodore Roosevelt said it correct when he said, â€Å"Far and away the best prize that life offers is the chance to work hard at work worth doing.† I believe that teaching the young children of the world is definitely worth doing, because I know I will enjoy every minute and appreciate the fact that I am able to be a teacher.

Employee Turnover and Its Effect on Performance of a Hospitality Industry Essay

Hospitality industry is an industry that provide the servives of food, drink and lodging facilities. The hospitality industry comprise of commercial and welfare sector. The commercial sector includes the hotel, restaurant, inn, guest house, vending services etc and the welfare sector are the hospitals, aged and welfare homes, etc. in the cause of this research, we will be looking in the commercial sector narrowing it down to the hotel sector. According to ( )the ratio of the number of workers that had to be replaced in a given time period to the average number of workers Employee turnover is the process of replacing one worker with another for any reason. A turnover rate is the percentage of employees that a company must replace within a given time period. When employees leave a company and have to be replaced, that’s called turnover. Some employees will always retire, move away, go back to school, or leave the workforce. This level of turnover is not only unavoidable, it can be beneficial. It brings new people into the organization with new ideas and a fresh perspective. Employees’ turnover is a well-recognized issue of critical importance to the organizations. Lack of employees’ continuity involves high costs in the induction and training of new staff. Organizational productivity is also one of the challenges that arise as a consequence of turnover (Siong et al, 2006). Employee’s turnover is a widely researched phenomenon. A huge amount of theoretical and empirical literature identified various factors/reasons responsible for employees’ turnover. However, there is no standard reason why people leave organization (Ongori, 2007).

The Oppression Of Women Susan Glaspell s Trifles And...

The Oppression of Women in a Male Dominated Society The plays Susan Glaspell’s Trifles and Sophocles’ Antigone, examine the contrast between the roles of women versus that of a man. The women in Trifles are viewed as second class citizens, who are expected to follow the beliefs and commands of the man, whereas, Antigone is a head strong and defiant woman, who didn’t mind challenging man’s authority. From the beginning of time, the view of women is that as inferior to men. In both of these plays, the women are expected to be seen, but not heard. In Trifles, the women are portrayed as housewives, responsible for bearing children, and keeping the house. Throughout the play, the attorney made several comments insinuating that Mrs. Wright wasn’t keeping up with her womanly duties. He stated â€Å"here is a mess, dirty towels! Not much of a housekeeper would you say, ladies† (Glaspell 1109-1110)? The men are viewed as head of the house and of the woman. The women’s input and ideas are often overlooked and they have no say in the final decisions. Before her marriage, Mrs. Wright was described as a nice and pretty, but a bit shy and nervous. But that changed greatly after her wedding day. Her spirit was reduced to nothing. She spent her days focusing on her quilts, preserves, and caring for her canary. She didn’t receive any type of appreciation for her hard work. After the death of her beloved canary at the hands of her husband, she lost control of her emotions and killed him. Her